Century-Brakes

Company History

2000

Inception and our first product

The year 2000 marked a pivotal milestone in our history, signifying the transition from an idea to a company under the name Century. We developed our inaugural product, the disc brake, and successfully advanced it to production.

2009

Adherence to International Standards

In 2009, we successfully obtained ISO 9001:2008 certification.

2012

Introducing Hydraulic Brake System

As a crucial aspect of our expansion efforts, we chose to embark on a comprehensive brake system strategy. This initiative involved the development and commencement of production for our own hydraulic brake system, to complement the existing disc brake that was already in production.

2013

Product Offering Expansion to Complete Bicycle Braking System

In 2013, our efforts bore fruit, allowing us to expand our product offerings beyond disc brakes. This achievement signaled our evolution into a local supplier for Complete Bicycle Braking Systems, encompassing both Disc and Hydraulic Brakes.

2014

European Standards Compliance

In 2014, we commenced our journey to become a supplier for the European market. Our first step in this direction involved initiating the application process and successfully passing the EN 14766 Test at the National Test Center.

2015

National Recognition

In 2015, a significant milestone was reached as our company was honored with the prestigious distinction of being recognized as a Hi-tech and New Technology Company. This acknowledgment highlighted the company's dedication to innovation, cementing its position as a prominent player in the industry.

2016

Entering World Stage

A pivotal milestone was achieved as we extended our reach and influence on a global scale. We commenced supplying Hydraulic Disc Brake Systems to international bike manufacturing clients, including those indirectly serving to the European and US markets. This marks a significant advancement our company's progression towards establishing ourselves as a key player in the global bicycle industry.

2017

ISO 4210 certification Obtained

Our company has obtained ISO 4210 certification for its hydraulic disc brake system after undergoing a rigorous testing process at the National Test Center. This certification highlights our products' adherence to international standards, further bolstering our reputation for quality and safety in the market.

2019

80/20 Principle adapted for Operations Optimization

We have adapted the 80/20 principle, introducing a strategic focus and goal-setting framework for company management. This approach aimed to optimize resources and priorities, aligning them with the company's objectives to improve efficiency and competitiveness.

2021

European EN/DIN 15194 Certification Awarded, Directly Serving Major Bicycle Brands

We successfully obtained the EN/DIN 15194 certification for our Hydraulic Disc Brake System after undergoing testing processes at a specialized test center located in Hamburg, Germany. This achievement marked our beginning of direct supply to major bicycle manufacturers in Europe and the USA.

2023

Continue with Global Growth

In 2023, our company achieved a significant milestone by establishing direct supply agreements with an increasing number of prominent bicycle manufacturing plants worldwide. This strategic expansion of partnerships emphasized our reputation as a trusted supplier in the bicycle industry.

Mission

Our guiding star: pioneering excellence in bicycle braking bystems
At Century, our mission is deeply rooted in a relentless pursuit of innovation, continuous improvement, cost optimization, and commitment to enhancing the safety provided by our products. Our journey, as exemplified by our history and brand story, has been marked by resilience and dedication to these principles.
Since 2000, we have striven to set new standards in the industry. We believe that innovation is the cornerstone of progress. It's what drove us to develop our first product, the disc brake, and it's what continues to fuel our evolution.
Our mission is clear: to pioneer excellence in bicycle braking systems. We will continue to seek innovation and improvement, optimize costs, and above all, ensure the safety and precision of our products. As we move forward, our commitment to our mission remains unwavering, propelling us to greater heights in the bicycle industry.

Company Values

Core values: guiding the Century way
At Century, our core values act as our guiding compass as we strive for excellence in bicycle braking systems. They define our identity and how we operate as a company.
Innovation is at the heart of what we do. It sparked our journey in 2000 and propels us today. We foster a culture that values creative thinking, embraces changes, and welcomes new ideas.
Continuous improvement is how we stay ahead in a changing world. We encourage learning, adaptation, and perfection in every aspect of our work.
Safety is paramount in our processes, products, and partnerships, as we deeply understand its profound impact on people's lives. We design and manufacture our products with meticulous care and attention to detail to safeguard the safety of cyclists worldwide.
Value Maximization: We aspire to streamline costs without compromising on quality or safety standards. This dedication enables us to offer top-notch products at competitive prices, promoting safer and more accessible cycling for everyone.
Trust & Integrity: Trust is paramount in our interactions with customers, partners, and employees. Integrity forms the foundation of our relationships. We conduct our business with honesty, transparency, and ethical principles.
Customer-centric: Our commitment to customer satisfaction is unwavering, and we consistently go above and beyond to provide exceptional value. We actively listen to our customers' needs, anticipate their desires, and strive to surpass their expectations.
Environmental Responsibility: Our commitment lies in reducing our ecological footprint and advancing sustainability in all our operations. By implementing eco-friendly practices and products, we strive to play our part in creating a cleaner, healthier planet.
Global Perspective: We embrace diversity and adopt a global perspective. Our journey has taken us worldwide; and we cherish the diverse cultures, perspectives, and experiences we encounter. This global mindset fuels our success on the international stage.

Your Unique Braking System Provider

What distinguishes Century is our unwavering dedication to a singular, powerful vision: to ensure that the joy of cycling is equally safe for leisure riders as it is for seasoned professionals. Our uniqueness lies in our tireless pursuit of this goal, utilizing technology to bridge the experience gap among cyclists of all levels.
We are committed to crafting innovative products that offer equal levels of safety and assurance to every cyclist, whether they're beginners exploring the neighborhood or elite athletes competing on the global stage.
Our dedication to innovation propels our mission forward. Harnessing the latest technological advancements, we design and manufacture products that not only meet industry standards but strive to surpass them.
This brings us back to our commitment to ensuring that cycling is safer, more enjoyable, and fulfilling for everyone.
We recognize that our distinctiveness extends beyond products; it involves supporting a community of cyclists who share our vision together. By actively engaging with our customers, learning from their experiences, and incorporating their insights, we continuously refine our offerings. Together, we are building a safer cycling world.